Human Capacity Development in Emerging Tourism Destinations     

Tourism is recognized as a complicated multi-sector activity of a country’s service industry and achieving coordination among the stakeholders, including government ministries and agencies, private sector enterprises, industry associations and civil society is a major challenge to successful destination management. Human capital development (HCD) for tourism destinations can been defined as the whole system of human interaction in the tourism experience with the objective of elevating the quality of tourism-related services resulting in enhanced benefits for all stakeholders. Effective tourism destination HCD is also understood to be a source of competitive advantage, especially for developing economies. Unfortunately, the human element of the visitor economy is often neglected, particularly at the destination level where HCD is often relegated behind infrastructure, marketing, transportation and other tourism development priorities.

Debate among destination management experts suggests that as the competition between destinations and pressures for mainstreaming sustainable tourism practices increase, issues pertaining to good destination HRD will become a more integral element of development strategies. This is particularly valid for leisure industries in developing economies where tourism has significant potential to alleviate poverty, generate significant export income and empower people to pursue productive careers in the service sector.  Even in developed economies competition for skilled labor often leaves the tourism sector short of suitably qualified management and staff to provide the level of hospitality and service required by customers.

Our Speaker: Peter Semone will share his experience in developing human capital in Laos through distinct education and training initiatives under the auspices of the Lao National Institute of Tourism and Hospitality (www.Lanith.com)

Date: Thursday, March 7th, 2013 at 1:30pm (GMT+7)

Presentation                                   Webinar's Video



Developing Partnerships Between Academy and Industry

All too often it seems that practitioners and academics are living on completely different planets. Why are their such differences and misunderstandings? After all both academics and practitioners need and use research. Furthermore, academics and practitioners are both heavily involved in the development of the next generation of managers. So why the gulf? Why the lack of co-operation? The first objective of this webinar is to help both academics and practitioners to understand their differing perspectives, and to see why they often find it so hard to even communicate. By having a better understanding of the differing approaches to research and education/training, we can find some common ground from which to start some new initiatives. The second part of this webinar is to look at some of the ideas and partnerships that have helped to bridge the divide when it comes to research and education related linkages. Finally, this webinar will engage with its participants to focus on new initiatives and ideas that can better link practitioners and academics across Asia-Pacific.


Our Speaker Dr. Perry Hobson, will share his view on the Developing Partnerships Between Academy and Industry.

Dr J.S.Perry Hobson is the Pro Vice-Chancellor for Global Engagement at Taylor’s University Malaysia and a Professor in Hospitality & Tourism. Over the years he has lived and worked in the UK, USA, Hong Kong and Australia. He has an extensive academic background in hospitality and tourism and has been passionate about building bridges between academics and practitioners. He has been the Editor-in Chief of the applied Journal of Vacation Marketing since 1999, and he also on the Board of Directors of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) accreditation body. He has been involved with industry associations such as PATA, and he is also currently the Vice-President of Travel and Tourism Research Association Asia-Pacific (TTRA-APAC) and is a past-President of APACCHRIE, and CAUTHE in Australia. He holds a BSc (Hons) in Hotel & Catering Management from Oxford Brookes University (UK), a MS in Hotel, Restaurant and Travel from the University of Massachusetts at Amherst (USA), and a PhD from Southern Cross University (Australia)

Date: Wednesday, April 10th, 2013 at 1:30pm (GMT+7)

Presentation                           Webinar's Video




Crisis Management

Crisis Prevention & Recovery Management          

Expect the unexpected !

Now that crises are becoming part of everyday managerial life, the need to be prepared is becoming a duty for each hospitality organization since the ” good old “ times of being able to think “ It won’t happen to me …. “ are long gone.

Last year the Pacific Asia Travel Association ( PATA ) established another added value for its members in the form of a Rapid Recovery Task Force (PRRT) to address post-crisis recovery strategies in the face of natural, economic, or political upheaval across countries.

This Task Force will be comprised of PATA members who will work on these issues and consequently devise rapid response strategies that will provide the industry with a pro-active action plan, and resources to speed its recovery post crisis.

As part of the pro-active planning,  the PRRT will be conducting a series of monthly webinars, directed to Owners and Senior Executives of all tourism stakeholders which accept the responsibility for the safety and security of their customers, staff and assets, as well as recognize the shared liability towards the branding of the destination !

This will take you in a series of 6 webinars through each of the 6 parts of this guideline and thus offer many tips and ideas on how you can reduce (potential) risk, be better prepared for critical scenarios and, most importantly, how to bounce back !

The content of the webinar series is based on the PRRT's publication of risk mitigation and crisis management guidelines called “ Bounce Back “ and will cover the topics mentioned below:


Part 1 Defining a Tourism Crisis / Ranking the Severity of Crisis Events
First Session: Wednesday, 8th May, 2013 at 3.30pm (GMT+7)
Second Session: Thursday, 9th May, 2013 at 3.30am (GMT+7)

Presentation                               Webinar's Video

Part 2 Focus on Risk Management and Security
First Session: Wednesday, 12th June, 2013 at 3.30pm (GMT+7)
Second Session: Thursday, 13th June, 2013 at 3.30am (GMT+7)

Presentation                                Webinar's Video              

Part 3 Effective Tourism Crisis Management
First Session: Wednesday, 10th July, 2013 at 3.30pm (GMT+7)
Second Session: Thursday, 11th July, 2013 at 3.30am (HMT+7)

Presentation                                 Webinar's Video                                                           
Part 4 Crisis and Recovery including Model Post Tsunami Recovery

First Session: Wednesday,14th August, 2013 at 3.30pm (GMT+7)


Part 5 Tourism Recovery from Security Related Issues & Media Relations
First Session:Wednesday,16th October,2013 at 3.30pm (GMT+7)

Click here to Register for this webinar

Part 6 Highlighting Social Media
First Session: TBA
Second Session: TBA

The authors of this " Bounce Back " document, and our speakers for the upcoming 6 series webinars are:

- Dr. David Beirman, Senior Lecturer, University of Technology, Sydney and acclaimed tourism crisis management author

- Mr. Bert van Walbeek, Managing Director, The Winning Edge, and the PATA Rapid Recovery Taskforce Chairman


Sustainable Travel & Tourism

Sustainability is not a passing fad. Sustainable practices in travel products are becoming standard business, but mistakes occur, and there are cases of deliberate mis-use of the terms “green” and “sustainable.” High standards are required, and they must be monitored and measured.

Our Speaker Mr. Randy Durband, Senior Partner of Robin Tauck & Partners will share his thoughts and view on Sustainability.
Randy Durband has held senior leadership positions at some of the finest U.S. tour operators, having served as President for Travcoa, INTRAV, and Clipper Cruise Lines, (brands within the global travel giant TUI Travel plc) as well as Executive Vice President of Tauck World Discovery.
These days, Randy supports Sustainable Destination management, marketing, and development.  His expertise and experience in tour companies with global reach lends expert consultancy with business acumen to tourism issues.  He has extensive networks in both tourism and conservation throughout the world.
Randy is Chair of the Global Sustainable Tourism Council’s Market Access working group, serves on the International Cultural Tourism Committee and the Interpretation Committee of ICOMOS (International Council on Monuments and Sites) and the Sustainability Committee of PATA (Pacific Asia Travel Association).  He has held several board positions in travel and tourism. He is a frequent speaker and panelist, and has served as a judge for awards such as National Geographic Traveler magazine’s annual Top Destinations lists and the PATA Gold Awards for Corporate Environmental Programs.

The need for green and sustainable standards

  • The current market for sustainable and responsible travel products
  • Separating the “real” from “green-washing”
  • The need for sustainability standards and certification
  • The global role of the UN-supported GSTC in establishing and managing sustainability standards

Date: Wednesday, June 19, 2013 at 14:00pm (GMT+7)





Facilitating Change in Organizations and Communities through Human Capital Development.

What is the capacity of tourism and hospitality’s ‘Next Gen’ for making change in our industry?

Some have said that “millennials” are the generation we have been waiting for? Why is this, and how might they change our tourism industry in the future? This webinar will explore what this generation is about, why they think and act differently, what they are doing in making change, and why they are motivated to do so. The webinar will focus on how a major shift in tourism and hospitality education and capacity building is and/or needs to take place. Illustrations of competitions, service learning, industry engagement, and social entrepreneurship projects will be used to highlight the case that the Next Gen is the one we have been waiting for... but its not up to them alone.

Our Speaker Dr. Chris Bottrill, Dean of the Faculty of Global and Community Studies at Capilano University, Canada. He has taught tourism studies in Canada, Austria, and New Zealand and worked on projects around the world. Chris is the Director of the PATA Foundation supported Vietnam Community Tourism Project and a member of PATA’s Industry Council, and Education Committee. On June 26, 2013 Dr. Chris Bottrill will be speaking for PATA Webinar.

Date: Wednesday, June 26th, 2013 at 12:30pm (GMT+7)