TripAdvisor Launches New Personalised Hotel Recommendations

Posted: Tue 28 Oct, 2014 11:44 AM

TripAdvisor Launches New Personalised Hotel Recommendations

New “Just for You” Feature Makes Travel Planning More Personally Customised


SINGAPORE, October 28, 2014 – TripAdvisor™, the world’s largest travel site*, today announced the launch of its Just for You feature that provides more personalised hotel recommendations to TripAdvisor users based on their individual preferences and travel research on the site.

 

“By virtue of the insights and attributes that we’ve gathered from millions of traveller reviews and opinions, TripAdvisor is uniquely able to match travellers with their ideal hotels,” said Adam Medros, senior vice president, global product, TripAdvisor. “The new Just for You feature is the evolution of hotel search on TripAdvisor and a natural extension of our ongoing efforts to make every travel-planning experience more helpful and personally relevant for our users.”

 

When travellers search hotels for a particular destination, they will be presented with a variety of tags allowing travellers to select their travel preferences, such as travel style, location, price range, hotel class, amenities and brand. Through the new Just for You feature, TripAdvisor will take this feedback into account along with the traveller’s prior research and contributions on the site to deliver better, more personalised results to help the travellers find a better hotel for their needs and interests.

 

The new feature will be a continually adapting and improving recommendation tool as travellers:

 

 - Select their travel preference buttons on the new Just For You hotel page

 - Search for hotels and destinations on TripAdvisor

 - Write a hotel review to share their candid travel experiences

 

Just for You is highly adaptive and learns from your favourite hotels and destinations,” said Medros. “With the new feature, we can not only match a traveller with their preferred type of hotel, but we can suggest the trendy, boutique hotel located downtown with a swimming pool because we know those are the specific hotel characteristics you like.”

 

Just for You is available on all TripAdvisor-branded sites on desktop and the TripAdvisor mobile website on tablet, with plans to roll the feature out to additional platforms in the future.

 

About TripAdvisor


TripAdvisor™ is the world's largest travel site*, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors**, and more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

 

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014 

**Source: Google Analytics, average monthly unique users, Q2 2014; does not include traffic to daodao.com


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