Leading by example – Green SIVB team catalyst for Solomon Islands clean-up

Posted: Thu 5 Jun, 2014 9:04 AM

Leading by example – Green SIVB team catalyst for Solomon Islands clean-up

The Solomon Islands Visitors Bureau ‘Green Team’ lead by marketing manager, Freda Unusi has thrown down the challenge to the entire population calling on their countrymen to show  pride in their country by keeping it clean.

 

Ms Unusi and her SIVB ‘Green Team’ colleagues took matters into their own hands this week to clear a badly blocked drain at the side of the SIVB headquarters that had been left unattended since the April floods.

 

“From little things, big things grow and from this small beginning we just wanted to show our fellow countrymen that yes, there are times when we can take the responsibility ourselves,” Ms Unusi said.

 

“We need to determine our own future by looking after our environment and the time to start doing that is now.

 

“The SIVB Green Team is calling on all Solomon Islanders to follow our example and be passionate and proud about their country.

 

“It’s not just for us. We need to look after our country so that our visitors – and future generations of Solomon Islanders - can also enjoy it with us.”

 

Congratulating Ms Unusi and the SIVB staff on what he described as a “great team effort”, SIVB CEO, Josefa ‘Jo’ Tuamoto said the call to clean up the country – and as a result make the Solomon Islands a more attractive prospect for international visitors - was a part of the national tourist office’s overall ‘step change’ strategy.

 

“This isn’t just about marketing – it’s also in the way we care for the environment and more importantly, how we can leave a legacy that our children will be proud of,” he said.

 

Pictured: SIVB marketing manager, Freda Unisi (fourth from right) and her SIVB ‘Green team’ and the huge amount of rubbish – mostly plastic bottles – cleared from the drain.

 

-ENDS-

 

Distributed on behalf of the Solomon Islands Visitors Bureau by Mike Parker-Brown

 

T: + 61 2 9977 0149
M: + 61 421 025 469
E: pr@sivb.com.sb
Skype: mike.parker.brown


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