mPOWER Frequently Asked Questions (FAQs)

WHAT IS PATAmPOWER?

An interactive tool that aggregates travel and tourism information relevant to the Asia Pacific region and presents it to users in a "one-stop-Shop", in a dynamic format and on demand.

 

WHY WAS PATAmPOWER DEVELOPED?

To provide PATA members with travel and tourism information that is available on demand, anytime, anywhere from any personal computer or mobile device.

 

WHO CAN USE PATAmPOWER?

Anyone can access PATA mPOWER, however, PATA members will have access to more detailed information.

 

WHEN WILL PATAmPOWER BE AVAILABLE?

PATAmPOWER was released on 3 April 2012 to PATA members to preview, and was officially launched at the PATA Annual Meeting on 20 April, 2012 in Kuala Lumpur, Malaysia.

 

WHAT INFORMATION WILL PATAmPOWER CONTAIN?

A range of indicators is available in 5 categories:

·        Traveller - International Visitor Arrivals, Forecasts;

·        Expenditure - Total Expenditure, Average expenditure per visitor, Average Daily Expenditure;

·        Aviation - flight frequencies, seat availability, passenger flows

·        Accommodation - Occupancy, RevPAR, ADR, number of rooms, development pipeline;

·        Technology - Top 10 websites, time spend on travel websites, Internet Users %, Mobile Users %, Number of Households with Internet

 

PATA members will be able to access information that is more detailed and comprehensive than the publicly available information.

 

FURTHER INFORMATION: MPOWER@PATA.org

View PATAmPOWER video here.

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