Visa and PATA Survey: Mainland Chinese most frequent outbound travelers from Greater China

Posted: Thu 8 Jul, 2010 12:00 AM
By: e Global Travel News

Asia Pacific destinations remain top travel spots for Greater China travelers

Hong Kong, Beijing, Taipei, 7 July 2010 – The Visa and Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010 has found mainland Chinese travelers plan to travel most out of all Greater China travelers.

The Survey, which was conducted in May 2010 and interviewed 1,571 people in the Greater China region , found that on average, mainland Chinese travelers are planning for 7.4 business and leisure trips in the next two years, compared with the 5.6 and 4.5 trips anticipated by Hong Kong and Taiwanese travelers.

The results also show that Greater China travelers are less affected by the economic climate than last year. In the 2009 Survey, 76 percent of Greater China respondents said economic uncertainties would affect their travel plans to the extent that they would either postpone their trips or choose less expensive destination options. However, this year, 50 percent of the respondents said they will travel irrespective of economic uncertainties.

In line with the 2009 survey results, Asia Pacific continues to be the number one destination region for Greater China leisure travelers over the next two years, followed by Western Europe and North America.

Richard Chang, Group Country Manager, Greater China, Visa, said: “This year the survey again highlights the strong intraregional travel preferences that exist among consumers in Greater China. Hong Kong remains a top leisure travel destination for mainland Chinese and Taiwan while mainland China continues to rank as one of the most favorite holiday destinations for Hong Kongers and Taiwanese travelers. The survey findings provide insights on traveler’s behaviors and spending patterns of Greater China travelers which enables travel industry players, government tourism agencies, and financial institutions to tailor their marketing strategies and satisfy the needs of overseas travelers.”

John Koldowski, Deputy CEO & Head, Office of Strategy Management, PATA, said, “The insights from the Visa Travel Intentions survey are useful to the whole industry in formulating strategies for sustainable growth. For instance, the survey tells us that countries in the Asia Pacific region will remain the top travel destinations for mainland Chinese visitors over the next two years. That, coupled with the fact that the mainland Chinese became the world’s fourth biggest tourism spenders last year , indicates that we must adapt to the needs of the growing number of affluent mainland Chinese who have the discretionary spending power for leisure travel.”


Sources: e Global Travel News

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