Australia Top Travel Destination For Chinese

Posted: Tue 13 Jul, 2010 12:00 AM
By: Embrace Australia

Australia is officially top of the travel charts in China after a survey commissioned by PATA Travel Intention found that more than half of all travellers from China were intending to holiday in Australia.

The survey also questioned the travellers on what criteria would they choose a holiday destination, the results were natural scenery, sunshine and beaches – all of which are abundant in Australia!

360,000 visitors from China travelled to Australia during the year ending in March of this year, generating a staggering $2.3 billion for the economy.

Over the past few years Tourism Australia has worked hard to build links within the Chinese travel industry and it seems that their hard work has paid off, as Managing Director Andrew McEvoy says: “Since gaining Approved Destination Status in 1999 the China travel market has grown exponentially for Australia to become one of our top five sources of international travellers.”


Sources:Embrace Australia

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