PATA Human Capital Development

The PATA human capital development strategy is a direct fit with the ‘Next Gen’ strategy to enrich and sustain the organization and highly complementary to the three-pillar activities of the organization of events, advocacy, and PATAmPower. It is pragmatic and visionary for managing the present, facilitating positive business investment, and capitalising on opportunity within the region into the future and a relevant value proposition to all PATA members from all sectors of the organisation. It aims to enhance opportunity to local communities (at all levels) and share benefits of tourism amongst all stakeholders and be an effective method of engaging the tourism workforce in local and global tourism related issues beyond the every-day tasks of employment.