December 2 - 4, 2014

PATA Engagement Hub

Bangkok, Thailand


THEME: Future of Tourism Technology

Technology is now a driving factor behind innovations that are affecting not only our businesses, but our daily life and the fabric of our society. The Future of Tourism will forever be different and in constant progress and change. How can you influence the future of tourism for your nations and businesses through Innovation? We have lined up for you an impressive group of coaches that will not only entertain you; but help you reshape your innovative thinking process in a series of interactive programmes.

The 2014 PATAcademy-HCD, a pillar of PATA’s Human Capital Development programme, is designed for “Next Gen” rising stars that are looking to broaden and build their skills in the area of marketing, branding, and social media. The PATAcademy-HCD aims to educate, provide job skills training, and increase the creativity of the participants.

 The PATAcademy-HCD is an interactive three-day training programme incorporating a series of intensive classroom interactions by leading travel industry practitioners with practical activities, group assignments, and networking events.

Click to view video of the 1st PATAcademy-HCD Dec 2013 and Jun 2014.

Each participant will deliver a short presentation of approximately 10 minutes on their job responsibilities and projects that they are in charge associated with technology to support their jobs in marketing, branding and operation. During the PATAcademy-HCD, participants will be assigned to work in a group project, each group will present the outcome of on the last day of the programme.

 After successful completion of the course, participants will be awarded with a PATAcademy certificate entitled: “Certified Asia Pacific Visitor Economy Expert – Future of Tourism Technology”.

 The registration fee for the PATAcademy is US$1,028 for PATA members, US$1,235 for Chapter members and US$1,543 for non-members. The fee includes payment processing fee.

Participants may register their attendance on the eventjoy website and download the eventjoy mobile app for smart phones or mobile devices, available on the Apple iTunes App Store and Google Play. After downloading the app, please search for "PATAcademy-HCD".

For further information, please contact

 Please click to view photos on Flickers of the PATAcademy-HCD Dec 2013 and June 2014, Facebook and e-booklet. For further information and to register your interest, please contact Parita Niemwongse at

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