8th UNWTO/PATA Forum on Tourism Trends and Outlook

October 13 - 15, 2014


Guilin, China

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The United Nations World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA)  in collaboration with The Hong Kong Polytechnic University and the Guilin Municipal Government are organising the 8th UNWTO/PATA Forum on Tourism Trends and Outlook in Guilin, China from October 13-15, 2014.


In contemporary societies, connectivity is essential to professionals, organisations, businesses, and industries. Drawing upon experiences from both research and practices, the 8th UNWTO/PATA Forum on Tourism Trends and Outlook addresses the theme of “Enhancing connectivity in tourism”. The enhancement (or impairment) of connectivity and its consequences on tourism policy, development, and industry practices will be discussed in technological, regional, geopolitical, and social-economic terms or perspectives. Aiming as a platform for government officers, NGOs, industry practitioners, and academics to share their perspectives, research findings, and practices, the 8th Forum intends to deliver on the following objectives:


* To enhance connectivity through sharing state-of-the-art research, perspectives, and experiences in tourism policy, development and industry practices;

* To analyse global and regional tourism trends and challenges in connectivity improvement or impairment; and

* To explore and formulate new problems for future research and knowledge development on connectivity enhancement in the tourism industry.


The two-day Conference will be divided into two generic sessions:

The technical session (on the first day) aims at a small audience. This session will provide practitioners and academics with a forum to exchange views and perspectives on tourism development.  Experiences, problems and issues, as well as challenges will be exchanged with practices from worldwide destinations and/or source markets.  The technical session will encompass academic, public and private sector perspectives on the dynamics in future tourism development, on the basis of which future research problems are formulated.

The plenary session (on the second day) is open to a broad audience. This session, to be conducted by renowned international speakers from the tourism sectors, will be devoted to consensus building and knowledge synthesis in pertinence to tourism development. The integration of theory and practice (or research and development) will also be discussed.

The Forum is aimed at participants working in the following areas:

* Senior management officials from National Tourism Administrations and National Tourism Organisations

* Research officials from National Tourism Administrations and National Tourism Organisations

* Practitioners from tourism industries (tour operators, hotels, transport services, telecommunications, financial bodies, consultancy firms, etc.)

* Academics from research institutes and universities


Speakers and Presentations

13 October 2014

Session 1: Setting up the scene

1. World tourism trends and outlook - Michel Julian

2. A regional perspective: Asia Pacific tourism trends - John Koldowski

3. Enhancing connectivity between education and career development in tourism - Brian King

Session 2: Connectivity: The key to convenience, profitability and sustainability in tourism

4. Martin Craigs

5. Inclusive development of tourism industry - Yan Han

6. Digital connectivity - Sarah Mathews

7. Connectivity: the power of partnership - Kate Chang

Session 3: Enhancing connectivity of tourism research for better practice

8. Yanjun Xie

9. A case study of gambling education research in Australia - Elizabeth Roberts

10. Macau perspective - Sarah Ma

11. Scott Richardson

Session 4: Connectivity and Guilin tourism development

12. 林业江_演讲

13. 贾云峰_桂林讲课


14 October 2014

Opening Session

14. Opening – Martin Craigs

Keynote Session: Enhancing connectivity in tourism

15. Air connectivity and its impact on tourism in Asia and the Pacific - John Koldowski

16. Boeing and China working together for MAX tourism development - Ronald Kent

17. Tourism mega-trends in Asia and the Pacific: Implications for research and practice - Kaye Chon

18. Social technology’s impact on global tourism connectivity: Dialog to distribution - David Jones

Event Info