Slovenian Tourist Board

Member Since 2015
Slovenian Tourist Board


Slovenian Tourist Board (STB) is a major national tourist organization for:
planning and performing the promotion of our country as a tourist destination;
linking the existing products and programs of national importance and advancing the progress of new ones;  
establishment of the integral tourist information infrastructure;
executing research and development work.

The STB is the contact and central point in the complex network of the Slovenian tourism which plays a coordinating and linking role between the public, private and civil society. The STB is the marketing, information and analytical tourist center of the country that uses all the modern methods, approaches, tools and activities of the global marketing of the Slovenian tourist offer. The STB would like to position Slovenia as a clearly and easily recognizable tourist country with precisely determined comparative and competitive advantages which will definitely contribute to the marketing of the Slovenian tourist offer. The STB builds upon the relationship of partnership and has partners from private, public and civil areas of tourism. The relationship of partnership was transmitted to the marketing strategy and built into the whole process of planning, organizing and implementing promotional and marketing activities.

Slovenia is the only country in Europe that combines the Alps, the Mediterranean, the Pannonian Plain and the Karst. The changing landscape is constantly surprising, time and again. You can have one eye on the sea, then look in the other direction and be surrounded by high mountains. Heading up into the forests, you can see the green plains below you. From upland meadows, your view stretches into river gorges. This proximity of opposites and contrasts is a hallmark of the country.

Slovenia is a land of green diversity, offering endless year-round outdoor activities and healthy relaxation.



Slovenian Tourist Board
Dimičeva 13, Ljubljana, Slovenia, 1000
Office: +386 1589 8550
Fax: +386 1589 8560


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