Dragon Trail Interactive

Member Since 2010
Dragon  Trail Interactive


Dragon Trail is the premier brand engagement firm to help travel and tourism organizations to connect to Chinese consumers by leveraging the Chinese online and social media landscape to develop and seed relevant content, executing results-driven digital marketing campaigns, and enabling innovative technology solutions.  In collaboration with COTRI (China Outbound Tourism Research Institute), the partnership offers an integrated “China Solution”, including technology, marketing, trade sales, and research, as well as service training, combined with specific industry expertise and local knowledge.  Together, both Dragon Trail and COTRI co-publish the resource website and community ChinaTravelTrends.com (Twitter: @CnTravelTrends).

Both Dragon Trail and COTRI jointly organize seminars, workshops, and speak at conferences (such as at ITB Berlin 2010) all over the world to discuss the opportunity of marketing travel to China, and catering to Chinese tourists, from China Outbound tourism research, digital marketing and social media, travel trade sales distribution, to Chinese consumer behaviours and tourism product adaption.

More information can be found at www.DragonTrail.com and www.ChinaTravelTrends.com.

Founders: Jens Thraenhart (Chief Strategist) & George Cao (Chief Technologist)


Beijing Shi Dai Yi Feng Information Technology Co., Ltd.
Suite 101, Building 2B, Gui Gu Liang Cheng #1 Nong Da Road South, Haidian District, Beijing, China, 100084
Office: (+86) 1342.6420.591
Office: 86-(0)23-67850590


Information on this page is the opinion of the Organisation/Individual, and does not necessarily represent the views of PATA

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